Ticketing total solution
With over 26 years of ticketing experience, we provide a digital foundation for the long-term development of theaters, forming a comprehensive platform capability centered around "ticketing transactions + membership management + content operations + channel collaboration + financial management + data-driven decision-making + intelligent services."
Mature solution tailored for your ticket demands
25 years of deep industry experience
With a legacy spanning more than 25 years, we are the most established ticketing platform in the industry — delivering consistent, dependable ticketing sales and membership services to theaters and off-site venues.
Breaking through bottlenecks
With the growing scale of theater operations, the proliferation of sales channels and precise membership management, our solution provides unified framework that seamlessly manages high‑concurrency scenarios and cross‑platform coordination.
Platform strategy
Serving as the digital backbone for sustainable theater growth, our platform provides a complete suite of capabilities — encompassing ticket sales, member, content operations, channel sales, financial oversight, analytics decision-making, and more.
System scope and objectives
One platform, one implementation, immediate impact. Our solution spans eight core modules — built to work together from day one.
Eight core solution components
| Core Module | Scope & Key Features |
| Ticketing System | Complete transaction lifecycle — performance creation, show scheduling, dynamic pricing, seat selection, order center, e‑tickets, refunds & invoicing, on‑site check‑in, and more |
| Distribution & Channel System | Partner management, open API standards, channel tracking codes, third‑party venue integration, and bi‑directional platform connectivity |
| Membership System | Multi‑tier membership, points engine, benefits framework, coupons, customer tagging & profiling, member center, and precision engagement tools |
| Content & Arts Events | Performance content management, news & announcements, event registration & check‑in, surveys, and unified multi‑channel publishing |
| Venue Operations & Facilities | Merchandise sales, on‑site access control, ticket kiosk integration, venue rental portal, and front‑of‑house service management |
| Front‑End Application Platform | Official ticketing mini‑program (B2C), venue rental mini‑program (B2B), VR seat preview, and bilingual (Chinese/English) support |
| Back‑Office & Decision Support | Financial management, channel settlement, executive dashboard, AI‑powered Q&A, box‑office forecasting, churn prediction, and risk control |
| Platform Data Security | Access control, audit logging, sensitive data protection, anti‑bot & anti‑scalping measures, data backup, privacy compliance, and incident response |
Eight core modules deliver end-to-end digital capabilities, spanning from transactions to operations, from frontline execution to back-office management, and from data to decision-making.
Platform Architecture
The platform adopts a layered architecture, with the user access layer at the top, the core business platform in the middle, and the data intelligence layer at the foundation. All business capabilities are unified within a single platform and built upon a common data model, eliminating redundant development across business lines while preventing data silos.
User Access Layer
- Audience Portal – Ticketing, event registration, and venue consultation via official mini-programs and PC website.
- Management Portal – Backend system with multi-role permissions for Ops, Finance, CS, and Marketing teams.
- Channel Portal – Open APIs for third-party ticketing platforms and distributor systems, enabling inventory sync and order collaboration.
Core Platform Applications
- Ticketing System – Core transaction engine. Supports show archiving, scheduling, dynamic pricing, seat selection, e-ticketing, and onsite validation.
- Membership System – User asset hub. Multi-tier membership with tier management, points, benefits, and precision marketing.
- Distribution System – Two-way connectivity. Distribute proprietary inventory outward, or bring in external venue inventory for joint sales.
Data Intelligence Foundation
- Data Middle Platform – Unifies ticketing, membership, channel, and operations data; cleanses and models for standardized metrics.
- Intelligent Analytics – AI-powered insights: natural language querying, box office forecasting, churn prediction, seat analytics, and risk control.
- Visual Dashboards – Business cockpit + thematic pages with multi-dimensional drill-down (time, show, channel, membership, etc.).
Technology Platform & Deployment Architecture
The technical platform is built on a microservices architecture using Microsoft .NET and Java Spring Cloud. It utilizes the domestic OceanBase distributed database as the primary data store, complemented by Redis for caching and MongoDB for unstructured storage. Deployed on a private cloud with CDN acceleration, the system runs on Alma Linux or Windows operating systems. Through load balancing, WAF (Web Application Firewall), and SM (State Cryptography) encryption for secure transmission, the platform ensures high stability, security, and scalability under high-concurrency scenarios.
Core Technology Stack
- Backend: Java Spring Boot + Spring Cloud microservices – high concurrency, elastic scaling, mature ecosystem, abundant talent pool.
- Database: OceanBase distributed DB – strong ACID transactions, horizontal scalability, proven in ICBC-scale deployments, meets domestic compliance.
- Frontend: Vue.js + Uni-app – unified development for WeChat, Douyin, Xiaohongshu mini-programs, minimizing multi-platform adaptation costs.
Cloud Architecture & Deployment
- Cloud Deployment: Private cloud (your choice) | SLB + OSS + WAF + Elastic Compute – handles peak traffic for major show releases.
- CDN Acceleration: Nationwide edge nodes – low latency, fast mobile seat selection & ticketing.
- Disaster Recovery: Off-site backup | Daily automated backups + regular recovery drills – ensuring data recoverability in extreme scenarios.
Ticketing System: The Transactional Backbone
The Ticketing System serves as the transactional backbone of the Smart Theater Digital Platform, delivering a comprehensive end-to-end ticketing lifecycle. It supports event setup, performance scheduling, dynamic pricing, seat inventory management, reserved and general admission ticketing, order processing, payment, e-ticket generation, refund processing, invoice management, and on-site ticket validation.
To support high-demand ticket releases, the system is optimized for high-concurrency workloads through intelligent caching, message queuing, and asynchronous processing, significantly improving inventory access and seat reservation performance. In addition, an automated configuration validation mechanism continuously verifies critical system parameters before ticket sales begin, reducing operational risks and minimizing configuration errors during peak-demand events.
01. Dynamic Pricing – Flexible pricing by show type, sales stage, occupancy, member tier, and channel. Supports high-demand and long-run productions.
02. Seat-Selection Ticketing – Visual seat selection (mobile/PC) with seat status, pricing, floor, and sightline info. Time-limited locking with auto-release on payment timeout.
03. Unified Order Center – Consolidates orders from mini-programs, website, APIs, events, and merch sales. Multi-dimensional query and full tracking.
04. E-Ticket Management – Dynamic QR codes + gate device integration. Supports multiple barcode formats and real-name management.
05. Configuration Self-Check – Auto-audits performance data, schedules, pricing, inventory, channels, promotions, refunds – real-time alerts for missing/conflicting items.
Distribution & Channel System: Bidirectional Platform Integration
External Distribution Capabilities
- Standard Open APIs: Covers core endpoints (events, sessions, pricing, inventory, seat locking, orders, payments, ticketing, and refunds), backed by comprehensive documentation and signature rules.
- Agent Management System: Maintains agent profiles, API credentials, sales scope, and settlement methods. Features robust security including IP whitelisting, rate limiting, and anomaly alerts.
- Channel Code & Attribution: Generates tracking links and records conversion data (scanning, visiting, registration, ticketing) to accurately evaluate marketing campaign performance.
External Resource Integration
- Seamless API Integration: Connects external theaters, partner venues, and third-party ticketing systems to retrieve events, pricing, inventory, and pickup codes.
- Unified Cross-Platform Sales: Showcases external performances on the official mini-program and PC website, executing seat locking, order creation, and status callbacks via external APIs.
- Bidirectional Ecosystem: Acts as a unified hub for both exporting proprietary resources and onboarding external cooperative resources.
Membership System: A Comprehensive Customer Asset Management Framework
The Membership System builds comprehensive 360-degree customer profiles by consolidating attendance history, purchasing behavior, and engagement data. These insights enable customer segmentation, personalized marketing, and lifecycle-based operations, helping increase member revenue contribution and maximize customer lifetime value (LTV).
4-Tier Membership Program
- Automated Tier Calculation: Regular, Joyful, Premium, and Premium PLUS tiers based on annual spending, attendance, and points.
- Flexible Management: Supports automated upgrades, retention, downgrades, and manual adjustments.
Points & Benefits
- Earn Points via: Ticket purchases | Event check-ins | Daily sign-ins | Surveys | Referrals | Merchandise
- Validity: Fixed or rolling expiry | Auto-reminders before expiration
- Member Benefits: Discounts | Priority purchase | Early-bird access | Birthday gifts | Exclusive vouchers | Priority registration | Points multipliers | Priority support | Proactive expiry alerts
Precision Operations Capabilities
- Member Tagging & 360° Profiles: Registration source | Purchase preferences | Price preference | Performance genre | Spending power | Activity level | Refund behavior
- Precision Segmentation: Filter by tier, tags, spend, frequency, preferences, activity, source channel
- Targeted Actions: Coupons | Event invites | SMS | Reactivate dormant members | Nurture high-value patrons
Frontend Platform: Immersive Ticketing
With the official ticketing mini-program as the primary audience portal, the frontend application platform focuses on visual homepage navigation, optimized mobile seat selection, e-ticket wallet management, membership center operations, and interactive marketing capabilities. Notably, it introduces VR panoramic and seat-view preview features. The event detail page showcases the theater's panoramic view, section perspectives, and typical seat views, enabling audiences to intuitively assess sightlines and venue environments before purchasing. This significantly enhances the mobile seat-selection experience and accelerates ticketing decision-making.
Application of VR Panoramic Seat Selection in Theater Scenarios
Big Data & Intelligent Analytics: AI-Driven Decision Making
The Data Intelligence Platform adopts a dual-layer architecture comprising a unified Data Platform and integrated third-party BI and AI solutions. The Data Platform consolidates data from ticketing, membership, distribution channels, and business operations to establish a single source of truth with standardized business metrics. By integrating AI-powered capabilities—including natural language querying, box office forecasting, member churn prediction, and merchandise affinity analysis—the platform delivers multidimensional insights that enable faster, more informed business decision-making.
AI Natural Language Querying
NL2SQL Solution: Powered by 7B-13B open-source LLMs to map business terms to data fields, enabling natural language queries for box office, membership, and channel data.
AI Agent Orchestration: Handles task parsing, SQL generation, tool invocation, and reporting. Outputs charts for simple queries and performs multi-step attribution analysis via smart BI for complex queries.
Prediction & Early Warning
Box Office Forecasting: Shares standardized datasets with third-party research services to receive trend forecasts, key-session sales projections, and ticket tier absorption analysis, supporting scheduling and pricing decisions.
Member Churn Prediction: Leverages RFM modeling and behavioral monitoring to identify dormant and high-risk members, automatically triggering retention strategies like points reminders, coupons, and event invitations.
Intelligent Business Analytics
Merchandise Association: Integrates event, member, and product data to analyze IP relevance and conversion rates, generating tailored merchandise lists and inventory strategies.
Seat Space Analysis: Combines seat maps, pricing, and sightlines to visualize sales performance, providing data-driven insights for pricing, inventory allocation, and channel distribution.
Data Security & Risk Management
Establishes a risk prevention and control system integrating 'rule-based defense and AI-powered intelligent recognition.' Strictly adhering to the Cybersecurity Law, the Personal Information Protection Law (PIPL), and the Data Security Law, it ensures the stable and compliant operation of the platform.
Rule-Based Defense
Establishes four lines of defense to address common risks: access restrictions to control abnormal request volumes, purchase limits to prevent anomalous ticketing behaviors, device fingerprinting to identify emulators and script environments, and list verification to support black/white list management and manual reviews. This implements a foundational protection mechanism that is 'visible, traceable, and actionable.'
AI-Powered Intelligent Recognition
Leverages AI models to analyze and identify complex risks across multiple dimensions: behavioral rhythm analysis (page dwell time, click intervals, and seat selection paths), device environment analysis (emulator detection and multi-account device sharing), and account relationship analysis (shared IPs and payment methods to identify syndicates). Based on these insights, the system performs risk scoring and executes tiered mitigation measures.
Data Security Framework
Implements data masking for display and encrypted storage for sensitive information, including member phone numbers, ID documents, and payment details. Establishes hierarchical access controls (e.g., ticketing staff cannot view total sales or modify historical orders), operational log auditing, regular backup and recovery, and emergency response mechanisms to ensure the security of sensitive data throughout its entire lifecycle.
API & Interface Security
Ensures secure invocation of open APIs and internal interfaces by employing HTTPS transmission, SM2/SM3/SM4 cryptographic algorithms, API gateway authentication, IP whitelisting, rate limiting, and anomaly alerts. These comprehensive measures effectively prevent data breaches and unauthorized access.
Data Migration & System Transition
We support seamless data migration and system transition. The system facilitates comprehensive data migration for venues, including massive member databases and extensive historical data such as orders and event archives.
Migration Scope
Defines the scope of migration, covering member master data (registration info, tiers, points, and tags), historical orders (orders, tickets, payments, refunds, and invoices), event archives (repertoires, sessions, pricing, and seat maps), channel data (agents, API credentials, and settlement records), and campaign data (registrations, check-ins, and surveys).
Migration Validation Framework
Establishes a four-dimensional validation framework: quantity validation to ensure record counts match; amount validation to guarantee the accuracy of order amounts and financial data; status validation to verify correct order statuses (sold, refunded, and redeemed); and association validation to ensure the integrity of relationships among members and orders, orders and tickets, and tickets and seats.
Organizational Safeguards
Defines the cutover window and business freeze rules, clarifies role assignments, and establishes rollback measures. Prior to the official cutover, a full data backup of the legacy system is completed. During the trial run, business validation, data reconciliation, issue resolution, and operational training are executed to ensure a fully controlled transition process.
Emergency Response Mechanism
Formulates emergency response plans for potential issues during migration, such as data anomalies, API connectivity failures, and performance bottlenecks. Establishes rapid response channels and decision-making mechanisms to ensure robust ticketing launch support, keeping business downtime to an absolute minimum.
Representative Cases
Nearly all non-sports venues in Shanghai have utilized PNX icketing Solutions. Over the past decade, many domestic industry giants have heavily referenced and replicated our system's architecture during their own development. Our distinguished clients include premier cultural venues such as the Shanghai Grand Theatre, Shanghai Culture Square, and Shanghai Concert Hall. Additionally, we have successfully powered major events including the ATP Masters, numerous high-profile concerts, and the Shanghai International Film Festival.
Case Study 1: Shanghai Culture Square
As a long-term partner of Shanghai Culture Square, we have provided comprehensive system services since the venue's opening, including the core ticketing system, ticketing enterprise management, website, and WeChat official account. Through continuous customization and refinement—spanning ticketing management, social interaction, and BI-based decision-making—we have provided robust system-level support that has enabled the venue's rapid growth, facilitated high-traffic ticketing for over 400,000 members, and delivered strong technical backing for numerous large-scale commercial productions.
Case Study 2: ATP Tennis Masters Cup Shanghai
From 2005 to 2007, the ATP Tennis Masters Cup held in Shanghai successfully utilized our ticketing system solution for comprehensive ticket sales, including the ticketing sales system, customer management, and online ticketing via the website. Leveraging advanced internet technologies, our real-time ticketing system—with its robust sales and settlement functionalities—significantly improved ticketing management efficiency. Since 2008, the Shanghai ATP Masters tournament has continued to use our system for ticketing, customer management, and website services to this day.
Case Study 3: Shanghai Concert Hall Ticketing System
We provided Shanghai Concert Hall with a networked electronic ticketing system and, in collaboration with PNX, delivered comprehensive services, successfully enabling online ticket sales at the venue. Our real-time ticketing system, powered by advanced network technologies, greatly enhanced ticket sales volume and management efficiency through its comprehensive features including ticket sales, payment settlement, and ticket outlet management.