Reference case · AkzoNobel all branding web and systems
As a deep‑strategic partner and preferred supplier to AkzoNobel for over nine years, PNX Software has been providing the full range of services — from website development and full‑funnel marketing integration to internal data system connectivity and ROI analysis.
The Digital Leader in The Global Coatings Industry
Corporate Background
Founded in 1792 and headquartered in the Netherlands, it is a leading global paint and coatings company with operations in over 150 countries and regions worldwide. With approximately 34500 employees, we aim to maintain our leading position in the industry through 2026.
Core Business
The decorative paint business is widely used in iconic projects such as the Bird's Nest and Water Cube in the Chinese market, and is a well-known home decoration paint brand. High performance coatings cover fields such as automobiles, ships, aviation, wind power, packaging coatings, etc., and participate in major national projects such as the domestically produced C919 aircraft.
Brand Matrix
It has many well-known brands such as Dulux, Levis, Sikkens, and Huarun Paint, covering the home decoration and industrial markets. Each brand occupies a leading position in the segmented market, forming a complete brand ecosystem from retail to engineering, from home decoration to industry.
Key insight: AkzoNobel, as a global leader in the coatings industry with over 230 years of history and 34500 employees, has been a supplier of PNX since 2017 and became a preferred supplier in 2021. With over nine years of continuous service, it has proven that China's local digital service providers have the ability to support the complex digital needs of multinational enterprises.
Comprehensive Digital Ecological Management
PNX provides not only single website construction, but also a full chain digital ecosystem service covering "platform construction marketing integration data optimization", forming a complete closed loop from traffic acquisition to conversion optimization.
Multi Brand Official Website Construction
Construct and maintain 11 brand websites, including Dulux official website, Laiwei official website, CR Paint official website, Xinjin official website, and their respective professional version sites. The technology stack has evolved from GNU to Adobe AEM, achieving a technological upgrade for unified content management and personalized user experience across multiple brands.
Integrated Full Chain Marketing
Deep integration of mainstream advertising platforms such as Baidu, Today's Toutiao, WeChat, Tiktok, etc., to achieve seamless connection from launch to clue acquisition. Build a B2C customer lead management system that connects online forms, ad feedback, and internal call centers to form a marketing automation loop.
Data System and ROI Optimization
Integrate enterprise CRM and BI analysis systems to achieve automatic flow and multi-dimensional analysis of customer data, supporting business decision-making. By automating the tracking of advertising effectiveness through the system, we continuously optimize conversion rates and ROI, significantly improving digital operational efficiency.
Construction and Management of Core Digital Assets
PNX is responsible for managing a digital asset matrix consisting of eight core websites under AkzoNobel, covering four major brands: Dulux, Laiwei, Huarun Paint, and Xinjin, as well as three business lines: retail, professional, and service. The evolution of the technical architecture from GNU to Adobe AEM reflects the technological upgrade path of multinational enterprise digital platforms and the technological adaptability of PNX.
Core Website System for Construction and Maintenance
| Website Name | Belonging Brand | Business Type | Technology Platform |
|---|---|---|---|
| www.dulux.com.cn | Dulux official website | Brand official website (retail) | Adobe AEM |
| service.dulux.com.cn | Dulux Renewal | Renewal Service Website | WordPress |
| www.duluxpro.com.cn | Dulux Pro | Professional version official website | WordPress |
| project.duluxpro.com.cn | Dulux Professional Engineering | Project management+construction vendor clients | WordPress |
| www.levispaint.com.cn | Laiwei official website | Brand official website | .NET |
| www.levispro.com.cn | Laiwei Professional | Professional version official website | WordPress |
| huarun.com | China Resources Paint Official Website | Retail official website | WordPress |
| www.huarunpro.com | China Resources Paint Specialty | Engineering version official website | WordPress |
| www.sikkenspaint.com.cn | Sikken official website | Brand official website | WordPress |
A digital asset matrix covering the four major brands and three major business lines, with a technology stack that includes Adobe AEM, Drupal, and WordPress.
Infrastructure Construction Period 2017-2021
The period from 2017 to 2021 is the foundation stage of cooperation, with PNX starting from the implementation of the GNU platform and gradually establishing multi brand management capabilities. In 2018, the new version of the Dulux Renewal Service website was launched, which not only digitized the recoating service for consumers, but also integrated the systems of advertising, leads, and call centers, established a quantifiable ROI evaluation system, and laid the foundation for the subsequent comprehensive takeover of brand digital management.
Growth trend of the number of management websites (units)
Based on PNX's rich system integration capabilities, it has expanded from 2 websites in 2017 to 9 websites in 2021, as well as integrated advertising, internal data flow, project management, and customer service systems. Therefore, it has become a preferred supplier from 2021 to 222, providing strong technical support for overall digitalization.
Collaboration Process (2): Upgrade and Integration Period 2022-2026
The period from 2022 to 2026 marks a new stage of technological upgrading and ecological integration in cooperation. Platform migration and mergers and acquisitions have verified the stability and value of long-term cooperation
The upgrade of the technology stack from WordPress to Adobe AEM is not only a platform migration, but also a restructuring of the content management process; Nine years of continuous service have validated the stability and value of long-term cooperation.
Collaboration Value: Nine Years of Accumulation From Suppliers to Strategic Partners
long-Term Stability
With a continuous service cycle of over nine years, we have undergone technological platform iterations, business architecture adjustments, and brand mergers and acquisitions to maintain a zero interruption service record. From project execution in early 2017 to strategic partnership in 2026, a deep trust relationship and cross-border collaboration mechanism have been established, becoming an extension of the client's digital team.
Ability to Handle Complex Scenes
Successfully managed heterogeneous technology architectures (AEM and open-source Drupal/WordPress) for 11 brand websites, handling multi-level permissions and compliance requirements for multinational corporations. The rapid digital integration achieved in the acquisition project of China Resources Paint demonstrates the architecture design and agile delivery capabilities that support the integration of cross-border enterprise mergers and acquisitions.
Empowering Business Growth
The lead management system of the Dulux Renewal Service website directly supports the growth of home repainting business, bridging the digital loop between advertising placement and offline services. Establish a quantifiable ROI evaluation system, continuously optimize advertising effectiveness through system automation and BI analysis, and significantly improve digital operational efficiency and input-output ratio.