Reference case · Thermofisher China and globally
PNX Software is the digital localization partner for Thermo Fisher — a global leader in biotechnology — with 15 years of deep collaboration, and is recognized as a global preferred supplier.
Thermo Fisher: Global Biotech Leader - 15 Years of Deep Collaboration
Thermo Fisher Scientific is the absolute leader in the global scientific services industry, formed in 2006 through the merger of two century-old companies, Thermo Electron and Fisher Scientific, with an annual revenue exceeding $45 billion.
Company Profile
- Headquartered in Waltham, Massachusetts, USA, with approximately 125000 employees worldwide and annual revenue exceeding $45 billion, our business covers over 30 countries and regions including North America, Europe, Asia Pacific, and Greater China.
- In 2006, Thermo Electron and Fisher Scientific merged to form a complete scientific solution ecosystem, integrating profound instrument manufacturing expertise and extensive laboratory service network.
Brand Matrix
- Under its ownership Thermo Scientific、Applied Biosystems、Invitrogen、Fisher Scientific、 Gibco、Ion Torrent Many well-known brands in various industries.
- Each brand holds a leading position in the fields of life sciences, cell analysis, genetic testing, laboratory equipment, etc., forming a strong brand synergy effect.
Mission and Vision
- With the mission of "making the world healthier, cleaner, and safer", we are committed to providing comprehensive scientific solutions to global customers.
- From basic research to clinical applications, from drug development to food safety, Thermo Fisher's technology and products delve into key areas of human technological development.
15 years of cooperation history: from regional support to global preferred suppliers
The cooperation between PNX and Thermo Fisher Scientific began in 2010 with the implementation and operation support of website and e-commerce construction in Invitrogen Asia Pacific and Greater China regions. After the merger of Lifetech and ThermoFisher, PNX became a global preferred supplier in 2016, and its service scope expanded from the initial Greater China region to all regions of NA, IPAC, EMEA, and GC worldwide, lasting for 15 years of comprehensive and deep collaboration.
2010-2011
Collaborated with the Invitrogen global team to successfully implement website and online store construction for IPAC (Asia Pacific) and GC (Greater China), laying the foundation for cooperation
2011-2014
With the merger of Invitrogen and Applied Biosystems into Life Technologies, a comprehensive upgrade from Day 4.0 system to Adobe AEM content system has been completed. At the same time, an online e-commerce system has been implemented to achieve B2B online purchases across the entire product line, with online transactions exceeding $4 billion.
2015-2016
Life Technologies is merged into Thermo Fisher, and Thermo Fisher is implementing a full category e-commerce strategy; In 2016, we were appointed as a global preferred supplier and expanded our services to include NA, EMEA, IPAC, and GC worldwide. We also collaborated with global development teams to provide comprehensive technical implementation and support, including EDM and CRM.
2018
Successfully implemented the Interact Thousand Person Thousand Face Customer Interaction System with the ThermoFisher headquarters development team, providing personalized content experiences based on user profiles of different regions, business products, browsing and purchasing behaviors, promoting online sales, and managing comprehensive daily operations and deployments of global Merchandise, events, and filing.
2019-2022
Support Adobe AEM Touch UI architecture upgrade, complete complex projects such as Chemicals independent site and Fisher Scientific sub brand site.
2023-2026
Continuously serving as a globally preferred supplier, processing an average of 690 support work orders per month, deploying over 1K+annual promotional activities and delivering over 2000 EDM marketing packages globally, with services covering full chain digitization and CRM support.
Chinese websites and e-commerce
Global websites and e-commerce
Chemical Station Korea/China/India Chemicals
FishserSCI Global Website and E-commerce
Large Area Coverage
Years Cooperation
Monthly Average Work Order
Global Service Network: Seamless Coverage in Four Major Regions
Core Competency Indicators
4 Major Regions
Covering 5 major regions
Including North America, Europe IPAC
24x7
Quick response mechanism
The fastest solution is 2 hours
600+
Monthly average processing of work orders
Processing 30 demands per day
As the preferred global supplier of Thermo Fisher, covering North America EMEA、 Ensure stable operation of websites and digital platforms in over 30 countries worldwide across the four major regions of Asia Pacific and Greater China.
Greater China (GC&HK)
The region with the highest business volume and complexity. Website and e-commerce support: deep support for WeChat ecosystem integration Startrack、Oracle Eloqua EDM、 Salesforce CRM Chinese characteristic digital needs such as system deployment, thousand person and thousand face system deployment, and cross departmental collaboration system.
North American Region (NA)
Covering maintenance of multi brand sites such as Thermo Scientific and FisherSCI; Implement standardized requirement management through the Workfront system to ensure timely response to complex marketing campaign page launch requirements within 24 hours. Collaborate with the global team to manage the deployment of global Merchandise and Campaign launch, as well as global e-commerce support.
Europe, Middle East and Africa (EMEA)
Focus on handling multilingual localization and regional compliance requirements, and support cross-border business collaboration; Deeply involved in the construction and maintenance of complex projects such as global chemical sites.
Asia Pacific Region (IPAC)
Covering diverse markets such as Australia (ANZ), Singapore, Southeast Asia (SEA), Taiwan, South Korea (KR), India (IN), etc., providing localized content management and EDM marketing support for different markets.
Core Service Capability: Front end Digital Platform+Marketing and Customer Relations
PNX provides enterprise level website support based on Adobe Experience Manager (AEM) for Thermo Fisher, managing global website and e-commerce development and operation support, deeply implementing the Interact personalized engine to push content to thousands of people and faces, and supporting full category e-commerce operations. At the same time, we will build a full chain digital marketing system for Thermo Fisher, deeply integrate Oracle Eloqua to achieve precise EDM advertising, support Salesforce CRM lead management throughout the entire process, and provide services such as Baidu SEO optimization.
EDM Marketing Automation
Deeply integrate Oracle Eloqua system for global EDM support, covering different business departments and types; By utilizing dynamic titles and content technology, personalized push notifications based on user surnames and browsing history can be achieved, significantly increasing the open rate.
CRM Salesforce Integration
Support the construction and operation of Salesforce CRM system in Greater China, achieve automatic synchronization of form leads, provide technical support for the entire process from lead acquisition, allocation to sales follow-up, and ensure the effective implementation of global CRM strategy in regional markets.
SEO and Internet Brand
Implement localized optimization strategies for Chinese search engines such as Baidu and Sogou, manage long-term SEO construction, and enhance organic search traffic. Build third-party content and multi-channel information construction to quickly establish brand authority and online reputation.
Standardized Delivery Process and SLA Commitment
PNX has established a standardized service delivery system covering four major regions worldwide, ensuring that the entire process from requirement submission to online operation is traceable, quantifiable, and optimizable.
Graded Response Mechanism
Regular page updates are completed within 24 hours, form page creation is delivered within 2 working days, and the standard SLA for complex marketing activity pages is 1 week. Pure text requirements can be delivered faster.
Standardized Homework Process
After the Business Partner submits the requirements and Corporate Merchandise reviews them, the PNX team executes the overall content and activity deployment, testing deployment, and ultimately goes live.
Quality Assurance System
After the content is created, it undergoes internal technical review by PNX and double confirmation by the Thermo team to ensure compliance with global brand standards and regional compliance requirements.
Emergency Response Capability
Urgent needs are completed immediately, and when multiple tasks are concurrent, a team of 20 engineers is flexibly deployed to ensure peak traffic processing is completed within 2-3 working days.
Continuous Optimization Mechanism
Generate reports periodically, verify effectiveness regularly, and optimize page performance and marketing strategies based on data feedback.
Service Scale and Business Performance Data
15 years of deep service accumulation with significant business value: delivering an average of 350+EDM per year to achieve precise marketing outreach, processing 690 technical support work orders per month to ensure stable operation of global sites, supporting Thermo Fisher to complete the full category e-commerce transformation and achieve an annual online sales scale of over 30 billion US dollars, forming a complete digital closed loop from brand exposure to sales conversion.
- Technical support scale: Processing an average of 690 support work orders per month, including North America, Greater China, Asia Pacific, and Europe, with a team of engineers ensuring 24X7 response;
- E-commerce achievements: supporting the implementation of the full category e-commerce strategy, managing the Product Ownership product system, and helping annual online sales exceed $30 billion;
- Content management volume: Manage over 50000 AEM pages worldwide, handle localized translation and SEO;
- Service reliability: With a continuous service record of 15 years, we have been recognized by global VP and regional management and operation teams multiple times. In 2016, we were appointed as the global preferred supplier and have been doing so ever since.
Collaboration Value: From Suppliers to Strategic Partners
After 15 years of deep cooperation, PNX has surpassed traditional supplier relationships and become a strategic partner for Thermo Fisher's global digital transformation. With a deep understanding of compliance requirements in the scientific service industry, precise grasp of complex B2B decision-making processes, and the ability to balance global standards and local practices, PNX has maintained service continuity through multiple business mergers and system reconstructions.
Long Term Trust Relationship
In 2016, it was directly designated as the global preferred supplier by the global VP, and its professional and fast support has been highly recognized by customers and users. It has accompanied customers through multiple global business mergers and brand reconstructions.
Global Collaborative Capability
The service network seamlessly covers the four major regions of NA, EMEA, IPAC, and GC, achieving unified delivery of "global standards+local practices" and supporting collaborative operation of sites in more than 30 countries.
Depth and Breadth of Technology
Proficient in enterprise level systems such as Adobe AEM, Salesforce, Oracle Eloqua, and possessing full stack technical capabilities from content management, online e-commerce to marketing automation.
Industry Understanding
Having a deep understanding of compliance requirements and B2B decision-making characteristics in the life sciences and healthcare industries can provide strategic consulting value that goes beyond technical execution.
Cost Benefit Advantage
Through the localization team and professional collaboration with global headquarters, we help users optimize operational costs and enhance digital investment ROI while ensuring service quality.