Reference case · Cytiva web, store, WeChat & APP all in one

PNX has successfully built up the complete digital ecosystem for Cytiva — spanning websites, e-commerce, online academy, WeChat + Mini Program integration, CRM integration, ad tracking, order and inventory management, and BI data analytics — covering brand presence, transaction conversion, and knowledge enablement. Also has been working with Cytiva for its daily operation on eCommerce & content suppot.

Cytiva - A pioneer in the Global Life Sciences Field

As a global leader in life sciences technology, Cytiva carries forward the technological legacy from GE Healthcare to Danaher Group, and its electrophoresis and chromatography technologies have won two Nobel Prizes.

  • In April 2020, Danaher Corporation completed the acquisition of GE Healthcare’s Life Sciences business for $21.4 billion, marking the largest single acquisition in the group's history. Following the business restructuring, the entity was officially renamed Cytiva.
  • Cytiva’s technological heritage can be traced back hundreds of years. Researchers at Whatman, one of its affiliated companies, were awarded two Nobel Prizes for their invention of electrophoresis and chromatography technologies, laying the foundation for modern bioseparation techniques.
  • With a global footprint spanning over 40 countries and regions, Cytiva employs approximately 15,000 people and operates 23 R&D innovation centers alongside 36 production facilities.
  • Cytiva’s technologies are utilized in the manufacturing of 75% of biopharmaceuticals approved by the U.S. FDA. Its extensive product portfolio encompasses renowned brands such as ÄKTA, Amersham, Biacore, HyClone, Whatman, and Pall.
  • The company is dedicated to providing end-to-end solutions for innovative fields, including biopharmaceuticals, cell and gene therapies, and mRNA technologies, offering comprehensive support across the entire process from research and development to commercialization.

75% of FDA-approved biopharmaceuticals globally utilize its technologies.

Service Matrix: A Six-in-One Digital Ecosystem

PNX built a comprehensive digital ecosystem for Cytiva covering brand presentation, transaction conversion, and knowledge empowerment. Integrating a Sitecore website, WordPress/WooCommerce e-commerce, an online academy, WeChat/Mini Programs, CRM, ad tracking, order/inventory management, and BI analytics, PNX achieved end-to-end user journey connectivity through a centralized data platform.

Brand Official Website Development

  • Enterprise-level official website development and operations based on Sitecore CMS, supporting complex multilingual content management and ensuring global brand consistency.
  • Seamless content migration and visual rebranding during the transition from GE Healthcare to Cytiva, ensuring a smooth and uninterrupted user experience throughout the brand transition period.

Brand Official Website Development

  • Enterprise-level official website development and operations based on Sitecore CMS, supporting complex multilingual content management and ensuring global brand consistency.
  • Seamless content migration and visual rebranding during the transition from GE Healthcare to Cytiva, ensuring a smooth and uninterrupted user experience throughout the brand transition period.

E-commerce Ecosystem

  • Developed an e-commerce system based on open-source WordPress and WooCommerce, integrating WeChat Pay and Mini Programs to support hybrid B2B/B2C transactions.
  • Features an online repair service module, a membership loyalty points system, and intelligent promotional management supporting diverse marketing strategies, including tiered discounts, coupon codes, and win-back incentives for returning customers.
  • Achieves seamless integration across WeChat, Mini Programs, ad tracking, and ERP order management.

Knowledge Management Platform

  • Developed the Cytiva Online Academy to support course management, document downloads, and learning trajectory tracking, creating a professional educational platform for the biopharmaceutical industry.
  • Implemented a Digital Asset Management (DAM) platform to integrate technical documents, video resources, and brand assets, enabling centralized storage and distribution of knowledge assets.

Technical Architecture: Enterprise-Grade Solution on Azure Cloud

The Cytiva digital ecosystem is built on Microsoft Azure, leveraging Azure cloud services, WAF, RDS, and a hybrid Alibaba Cloud CDN. With security measures such as private network isolation, SSL encryption, and compliance with China's Classified Protection (MLPS) standards, it ensures data security and business continuity for this multinational life sciences enterprise.

Azure Cloud

Cloud Infrastructure

  • Deployed PNX applications on Azure Web App Service, paired with Azure RDS Flexible Server to ensure high availability of both compute and data layers.
  • Adopted Virtual Network (VNet) and Private Endpoint architecture to enable secure internal network communication between applications and databases, eliminating exposure to the public internet.

Azure Cloud

Security & Compliance

  • Fully compliant with China's Multi-Level Protection Scheme (MLPS) requirements, with multiple layers of application-layer security reinforced through Wordfence firewall, login restrictions, FTP disabling, and other mechanisms.
  • Supports SSL/TLS encrypted transmission, integrates AWF and Azure Application Gateway for WAF protection, and maintains a default 15-day backup retention policy to ensure data recoverability.

Azure Cloud

System Integration

  • Deep integration with Danaher's internal CRM and ERP systems, enabling automated lead routing and customer data synchronization, bridging the gap from marketing to sales closure.
  • Integrated with third-party logistics (3PL) systems and order processing workflows, supporting online customer service and BI analytics to build an end-to-end digital operations framework.

E-Commerce Platform: A Full-Journey Experience from Browsing to Transaction

The Cytiva e-commerce system is deeply integrated with the WeChat ecosystem and mini-programs, offering intelligent promotions and bundled product features such as spend-based discounts, percentage discounts, and returning-customer welcome offers — a diverse set of marketing tools. It also integrates third-party order processing and logistics partners, along with ad tracking and ROI analysis management.

Open-Source E-Commerce Platform Development

Successfully implemented with 20K+ SKUs online, supporting WeChat Pay, Alipay, and automated contract signing — flexible, efficient, and cost-effective.

Smart Promotions, Bundles & Coupons

Offers intelligent product bundling, rule-based flexible promotions, and automated promotion matching and coupon issuance based on customer behavior.

Efficient Tools for Daily Operations

Equipped with WYSIWYG visual editing tools for rapid creation of campaign, solution, and promotional landing pages, greatly improving operational efficiency.

Maintenance Service Module

Integrated with the e-commerce platform, enabling online repair requests and service tracking — delivering full lifecycle management from product sales to after-sales support.

WeChat Ecosystem Integration

Seamlessly integrates with WeChat Official Accounts and Mini Programs, with CRM connectivity and ad tracking for effective order/pixel tracking and ROI analysis.

Knowledge Empowerment: Online Academy & Digital Asset Management

The Cytiva Online Academy offers professional biopharmaceutical courses on ÄKTA instruments, chromatography, and mRNA processes. Paired with a Digital Asset Management (DAM) system for centralized document and brand asset storage, it drives a complete empowerment journey from knowledge transfer to customer success.

  • Professional Course Content：Covers instrument operation training (e.g., ÄKTA chromatography systems), bioprocess technologies (e.g., cell culture, mRNA production), as well as compliance and quality control in specialized fields.
  • Diverse Learning Modes：Supports online playback of video courses, PDF downloads of technical documents, automatic learning progress tracking, and certificate issuance, catering to the learning needs of different user roles.
  • Digital Asset Management：Centrally stores product manuals, application notes, technical white papers, and brand visual assets, with version control and permission management to ensure consistency and security of materials.
  • Data Interconnection & Analytics：Exchanges data with the e-commerce platform to identify correlations between high-value learning content and product purchases, providing data support for precision marketing and cross-selling.

System Integration: Building an End-to-End Digital Operations Closed Loop

Through API integration and the construction of a data middle platform, deep integration has been achieved between the e-commerce platform and Danaher's CRM, third-party logistics, and BI analytics systems. This breaks down data silos and enables full-chain digital operations — from marketing lead acquisition and sales conversion, to order fulfillment, after-sales service, and data-driven insights.

CRM & Customer Data

  • Achieves two-way data synchronization with Danaher's internal CRM system. Behavioral data such as official website registration, course learning, and product browsing are automatically aggregated into customer profiles.
  • Automated lead scoring and assignment for marketing campaigns, with high-intent leads pushed in real-time to the sales team, shortening the conversion cycle from marketing to deal closure.

Supply Chain & Logistics

  • Successfully interfaced with Danaher's systems, third-party logistics providers, and distributor systems, enabling real-time synchronization of order status, logistics tracking, and inventory levels, allowing customers to track deliveries online.
  • Supports multi-warehouse inventory querying and intelligent allocation, optimizing order fulfillment efficiency and enhancing the procurement experience for key B2B clients.

Data Analytics & Insights

  • Integrated BI analytics tools to build multi-dimensional data dashboards covering traffic analysis, conversion funnels, and customer lifetime value.
  • Through cross-analysis of behaviors such as coupon usage, course learning, and product purchases, marketing strategies and product recommendation algorithms are optimized.

Security & Compliance: Enterprise-Grade Protection

Cytiva’s digital ecosystem fully complies with China's MLPS standards. It employs a defense-in-depth strategy using Azure security architecture, WAF, application hardening, and multi-tier backup snapshots (daily web/database backups plus weekly offsite backups) to ensure data security and system reliability.

MLPS Assessment Support

Full support for China's Multi-Level Protection Scheme (MLPS) assessments, including compliance processes for multiple systems such as the Cytiva official website, e-commerce platform, and project management system (EPS).

Infrastructure Security

Adopts Azure Virtual Network (VNet) and Private Endpoints to isolate database access, allows only HTTPS protocol, and integrates Application Gateway WAF protection.

Application-Layer Security Hardening

Deploys globally standard security audit measures, including login attempt restrictions (5 attempts then 60-minute lockout), enforced strong password policies, and password change policies.

Multi-Layered Backup Strategy

Azure Web App and databases are backed up daily by default with a 30-day retention period, including daily backups to Storage Account and native synthetic backups, plus weekly off-site backups to ensure disaster recovery capabilities.

Service Team: Delivery Assurance Through Deep Professional Expertise

PNX (PNX Software) is equipped with a senior technical team proficient in Sitecore, WordPress, and Azure cloud architecture. Adopting a full-lifecycle service model and a 7×24 responsive support mechanism, we work in close collaboration with Cytiva's local and global IT teams to ensure the continuous delivery and stable operation of complex digital projects for multinational enterprises.

Led by PNX's senior technical team and architects, with deep expertise in Sitecore (enterprise CMS), open-source e-commerce, Azure cloud architecture, and MLPS compliance.

Adopting agile methodologies and global collaboration, we work closely with Cytiva's APAC/global IT teams and Danaher Group's technical teams as a trusted delivery partner.

We provide full-lifecycle services—from strategy consulting, architecture design, development, and MLPS support, to 7×24 operations and cloud infrastructure maintenance—ensuring long-term system stability.

PNX also delivers responsive daily operational support, including campaign/promotion builds, and technical assistance for Cytiva's order processing and customer service teams, driving 100% end-customer satisfaction.

The Value of Long-Term Partnership

Beyond system development and technical support, we provide deep consulting driven by business understanding. This helps Cytiva efficiently serve end-users, optimize operations, drive sales growth, and boost customer satisfaction.

Technical Depth

In-depth mastery of Sitecore enterprise-grade CMS, Azure cloud architecture, and MLPS compliance, ensuring the stable operation and continuous upgrading of complex systems.

Business Understanding

Deep understanding of B2B transaction characteristics and knowledge management needs in the biopharmaceutical industry, designing digital solutions tailored to the industry's unique requirements.

Response Speed

Demonstrated rapid delivery capability during critical business milestones such as the Pall merger and integration, with 7×24 operations and maintenance support ensuring business continuity.