{"id":5068,"date":"2026-07-02T13:46:24","date_gmt":"2026-07-02T05:46:24","guid":{"rendered":"https:\/\/tyi.uin88.com\/about-us\/customer-references\/rrd-starwoodhotel\/"},"modified":"2026-07-27T02:28:32","modified_gmt":"2026-07-26T18:28:32","slug":"rrd-starwoodhotel","status":"publish","type":"page","link":"https:\/\/tyi.uin88.com\/en\/about-us\/customer-references\/rrd-starwoodhotel\/","title":{"rendered":"RRD + Starwood"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_pb_fullwidth_section et_section_regular et_block_section\">\n<section class=\"et_pb_fullwidth_header_0 et_pb_fullwidth_header et_pb_bg_layout_dark et_pb_text_align_left et_pb_module et_flex_module\"><div class=\"et_pb_fullwidth_header_container left\"><div class=\"header-content-container center\"><div class=\"header-content et_flex_module\"><h2 class=\"et_pb_module_header\">Reference case \u00b7 RR Donnelley + Starwood<\/h2><div class=\"et_pb_header_content_wrapper\"><p><span>POD (Print-on-Demand) digital solution customer case study: B2B Order Middleware Implementation for a Multi-Brand Hotel Group.<\/span><\/p>\n<\/div><div class=\"et_pb_header_button_wrapper\"><\/div><\/div><\/div><\/div><div class=\"et_pb_fullwidth_header_overlay\"><\/div><div class=\"et_pb_fullwidth_header_scroll\"><\/div><\/section>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>A global printing giant provides services to international hotel groups<\/h2>\n<p style=\"text-align: center;\">As the world's second-largest commercial printer, RR Donnelley has 8 production bases and 5 pre-media centers in Asia\u2014providing the capacity to serve large multinationals. Starwood, with premium brands like Sheraton, Westin, and W, has hundreds of hotels generating ongoing, fragmented demand for custom print. The cooperation opportunity lies in matching Donnelley's scalable capacity with Starwood's decentralized needs.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_1 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/06\/stars-5.png\" width=\"204\" height=\"34\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/06\/stars-5.png 204w\" sizes=\"(max-width: 204px) 100vw, 204px\" class=\"wp-image-2583\" \/><\/span><\/div>\n\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">RR Donnelley<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>Founded in 1864, listed on NASDAQ in 2009, with 160+ years of history and annual revenue over $5B\u2014one of the global top four alongside Quebecor and Dai Nippon Printing.<\/li>\n<li>In Asia: 7 plants in China (Shenzhen, Shanghai, Beijing, Dongguan, Chengdu, Suzhou) and 1 in India, ~$640M annual revenue, ~9,000 employees.<\/li>\n<li>Business spans 10+ industries including publishing, consumer electronics, finance, retail, automotive, pharma, and cosmetics, with 5 pre-media centers and 3 new product development centers.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_animated et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/06\/stars-5.png\" width=\"204\" height=\"34\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/06\/stars-5.png 204w\" sizes=\"(max-width: 204px) 100vw, 204px\" class=\"wp-image-2583\" \/><\/span><\/div>\n\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Starwood Hotels & Resorts<\/h2><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>A global hotel group, acquired by Marriott in 2016, with premium brands including Sheraton, Westin, W, St. Regis, and The Luxury Collection.<\/li>\n<li>Hundreds of hotels worldwide, each requiring custom prints (luggage tags, key cards, menus, letterheads, etc.) under strict, frequently updated brand standards.<\/li>\n<li>Their printing needs are defined by \"wide variety, small quantities, fast delivery\"\u2014a challenge for traditional centralized printing models to meet personalized and time-sensitive demands.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Business Challenge: Fragmented Print Demand at the Hotel Group<\/h2>\n<p>Starwood's printing needs are highly fragmented, scattered, small-batch, and urgent: hundreds of hotels place independent orders across 100+ categories (luggage tags, key cards, menus, etc.), with order sizes as small as 500\u20131,000 units but requiring 7\u201310 day delivery. This clashes with the traditional \"bulk, long-lead, centralized\" printing model, causing low efficiency, high pre-press costs, and inventory risks. A digital system is urgently needed to bridge decentralized demand with centralized capacity.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue056<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Highly Fragmented Orders<\/a><\/h4><div class=\"et_pb_blurb_description\"><p style=\"text-align: left;\">Hundreds of hotels globally place independent orders with different brand VI standards (Sheraton, Westin, etc.). Manual processing cannot handle the scale and dispersion of demand.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0e8<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Wide Variety of Product Categories<\/a><\/h4><div class=\"et_pb_blurb_description\" data-et-mv-hidden-phone=\"true\"><p style=\"text-align: left;\">Dozens of categories per hotel (luggage tags, DND signs, key cards, letterheads, envelopes, menus, notepads, etc.), each with multiple specs and versions.<br \/>\n&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf853<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Small Batches, High Frequency<\/a><\/h4><div class=\"et_pb_blurb_description\"><p style=\"text-align: left;\">Unlike mega-orders in consumer electronics, hotel orders are typically just 500\u20131,000 units per batch but occur frequently, making pre-press and setup costs disproportionately high.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf017<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Urgent Delivery Requirements<\/a><\/h4><div class=\"et_pb_blurb_description\" data-et-mv-hidden-phone=\"true\"><p style=\"text-align: left;\">Hotel openings, renovations, and campaigns demand fast turnaround. The standard 15\u201320 day production cycle falls short of the required 7\u201310 days.<br \/>\n&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf1c2<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Cumbersome File Approval<\/a><\/h4><div class=\"et_pb_blurb_description\" data-et-mv-hidden-phone=\"true\"><p style=\"text-align: left;\">Hotel-uploaded design files must meet brand VI standards; email-based review is slow and error-prone, driving high rework costs from pre-press errors.<br \/>\n&nbsp;<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Solution: POD (Print-on-Demand) Digital Platform Architecture<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_10 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotelen-scaled.jpg\" title=\"rrd-starwoodhotelen\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotelen-scaled.jpg 2560w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotelen-1280x719.jpg 1280w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotelen-980x550.jpg 980w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotelen-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-5967\" \/><\/span><\/div>\n\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf07a<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Front-End Mall: Hotel Self-Service Portal<\/a><\/h4><div class=\"et_pb_blurb_description\"><p><strong>Self-Service Ordering \u2013<\/strong> A B2B platform for Starwood hotels. Users log in to browse authorized print products, with search, filtering, product details, cart management, and online checkout.<\/p>\n<p><strong>Flexible Configuration \u2013<\/strong> Supports MOQ settings, optional design services, automated freight calculation, and multiple payment options (SF Express collect, credit terms, etc.).<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_11 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_3 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel2en-scaled.jpg\" title=\"rrd-starwoodhotel2en\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel2en-scaled.jpg 2560w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel2en-1280x719.jpg 1280w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel2en-980x550.jpg 980w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel2en-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-5975\" \/><\/span><\/div>\n\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf2db<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Order Middle Platform: File Review & Workflow Control<\/a><\/h4><div class=\"et_pb_blurb_description\"><p><strong>Three-Tier Review \u2013 <\/strong>\"Client Upload \u2192 Supplier Review \u2192 RRD Confirmation\" with auto-email notifications and real-time status visibility for quality control.<\/p>\n<p><strong>Efficiency Gains \u2013 <\/strong>Version management, file reuse, and online feedback replace email loops, slashing pre-press processing from 2 days to hours.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_4 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel3-en-scaled.jpg\" title=\"rrd-starwoodhotel3-en\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel3-en-scaled.jpg 2560w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel3-en-1280x719.jpg 1280w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel3-en-980x550.jpg 980w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel3-en-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-5979\" \/><\/span><\/div>\n\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf07a<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Supplier Collaboration: Distributed Capacity Scheduling<\/a><\/h4><div class=\"et_pb_blurb_description\"><p><strong>Order Collaboration \u2013 <\/strong>Suppliers view pending orders via a separate system, update statuses (In Production \/ Completed \/ Warehoused), and support multi-order consolidated shipping with tracking.<\/p>\n<p><strong>Flexible Modes \u2013 <\/strong>Toggle between \"stock-first\" and \"on-demand\" production. Stocked items ship directly; non-stocked items go into production after three-tier review, improving inventory turnover.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>Core Insight<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p>RR Donnelley's three-tier architecture (Front-End Mall + Order Middle Platform + Supplier Collaboration) digitizes and standardizes fragmented hotel print demand, efficiently matching decentralized needs with scalable capacity\u2014transforming legacy email ordering into digital self-service.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_8 et_pb_row et_block_row\">\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Front-End Mall Functions: Self-Service Ordering Experience for Hotel Users<\/h2>\n<p>The mall uses standard B2B e-commerce logic to deliver a consumer-like self-service experience. Role-based access ensures users only see products authorized for their brand and property. Features include search, category navigation, detail views, template downloads, cart management, and end-to-end order tracking. This replaces the old email-based quoting\u2013ordering\u2013follow-up process with 24\/7 online self-service, sharply cutting RR Donnelley's manual order-handling workload.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_16 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf2f6<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Unified Login & Permission Management<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>Hotel accounts are centrally created by admins (no self-registration). Users only see print products and categories authorized for their hotel, ensuring strict control over brand VI standards and pricing.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue092<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Product Details & Template Download<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>Product pages show specs (size, paper, color, finishing) and pricing, with downloadable AI\/PDF templates. Optional design services are available, and fees are auto-added to the cart.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf07a<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Shopping Cart & Checkout<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>Supports multi-product combined orders; quantities follow MOQ and multiples. Auto-calculates subtotal. Shipping options: SF Standard (included) or SF Freight Collect (paid on delivery).<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf4df<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Order Management & Tracking<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>\"My Orders\" list filters by date\/status; order detail page shows product line items, offers template downloads, design file uploads, and logistics tracking\u2014delivering end-to-end digital visibility.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_5 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel5en-scaled.jpg\" title=\"rrd-starwoodhotel5en\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel5en-scaled.jpg 2560w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel5en-1280x719.jpg 1280w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel5en-980x550.jpg 980w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel5en-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-5983\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_10 et_pb_row et_block_row\">\n<div class=\"et_pb_column_18 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Core Process: Three-Tier Review Ensuring Pre-Press Quality & Compliance<\/h2>\n<p>The system introduces an innovative three-tier review workflow\u2014\"Client Upload Confirmation \u2192 Supplier Review Confirmation \u2192 RRD Order Confirmation\"\u2014transforming traditional email-based pre-press communication into a standardized, traceable digital process. This mechanism effectively prevents production rework caused by pre-press errors, reducing the pre-press error rate by over 60%.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_11 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_19 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_animated et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Core Process<\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Client Upload & Self-Confirmation<br \/>\n<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>Hotel users upload PDF\/AI design files in \"My Orders\"\u2014system logs time and file name. Client clicks \"Confirm\" to complete Tier 1 review.<\/li>\n<li>Supports historical file viewing, version reuse, or new uploads; full version history is retained for traceability.\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_20 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_animated et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Core Process<\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Supplier Professional Review<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>Suppliers in their system see \"Pending\" files and can: Approve, Request Revisions (reject with notes), or Re-upload (new version after redesign).<\/li>\n<li>Auto-email notifications are sent to hotel users. Rejected items revert to \"Pending Revision\" status\u2014hotels modify and re-upload, ensuring a closed-loop workflow.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_21 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_animated et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h4>Core Process<\/h4>\n<\/div><\/div>\n\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>RRD Order Confirmation & Production Trigger<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><ul>\n<li>Operations staff verify the \"Three-Tier Review Complete\" status (all four checkboxes: Uploaded, Client Confirmed, Order Confirmed, File Approved), then place the order.<\/li>\n<li>Upon completion, status auto-updates to \"Pending Production\"\u2014supplier begins printing. Production status (In Production \/ Completed \/ Warehoused) is synced in real time to the hotel user.<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section section_has_divider et_pb_bottom_divider\">\n<div class=\"et_pb_row_12 et_pb_row et_block_row\">\n<div class=\"et_pb_column_22 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_dark et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2>Backend & Supplier Collaboration: End-to-End Digital Operations<\/h2>\n<p>RR Donnelley's backend and supplier systems enable full-chain digital operations\u2014from order aggregation and production scheduling to logistics. The backend manages order lifecycles, product configs, three-tier review status, and reporting. The supplier system handles file review, production status updates, and multi-order consolidated shipping\u2014bridging distributed capacity with centralized order management seamlessly.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_13 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_23 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_2 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">RR Donnelley Backend Management System<\/h3><\/div><\/div>\n\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">b<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Order Management<\/h4><div class=\"et_pb_blurb_description\"><p>Filter by status (Pending\/Confirmed\/Cancelled); edit date, address, quantity, and price with auto-total calculation; integrated tracking queries.<br \/>\n&nbsp;<\/p>\n<h4 style=\"font-size: 16px;\">Product Management <\/h4>\n<p>Configure SKUs, pricing, weight, category, and template links; custom attributes (material #, purchase price, supplier, stocking status); supports batch import\/export.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_24 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_clickable et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_3 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h3 class=\"et_pb_module_header\">Supplier Collaboration System<\/h3><\/div><\/div>\n\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf0c0<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\">Production Order Management<\/h4><div class=\"et_pb_blurb_description\"><p>View assigned orders; filter by status (Pending Upload \/ Pending Confirmation \/ Pending Production \/ In Production \/ Completed \/ Warehoused); handle file review and status updates.<\/p>\n<h4 style=\"font-size: 16px;margin-top:0px;\">Shipping Management<\/h4>\n<p>Create shipping orders with products from multiple orders; support partial shipments (auto-calculates shipped vs. remaining quantities); export shipping details and logistics manifests.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_7 et_pb_section et_section_regular et_block_section section_has_divider et_pb_bottom_divider\">\n<div class=\"et_pb_row_14 et_pb_row et_block_row\">\n<div class=\"et_pb_column_25 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Implementation Results: The Measurable Value of Digital Transformation<\/h2>\n<p>Following the launch of the POD system, the hotel print supply chain has undergone comprehensive digital upgrades, with significant improvements across key performance indicators.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_15 et_pb_row et_block_row\">\n<div class=\"et_pb_column_26 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_0 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Faster Order Processing<\/h3>\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Self-service ordering cuts processing time from hours to minutes and reduces CSR workload by 70%<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_27 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_1 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Pre-Press Quality Improvement<\/h3>\n<div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">The three-tier review cuts pre-press errors by 60%; version management and online reviews replace email loops, reducing communication costs by 50%<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_28 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_2 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Shorter Delivery Lead Time<\/h3>\n<div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Full digitalization cuts the standard order cycle from 15\u201320 days to 7\u201310 days, boosting on-time delivery to <br \/>over 95%<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_16 et_pb_row et_block_row\">\n<div class=\"et_pb_column_29 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_3 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Inventory Turnover Optimization<\/h3>\n<div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Stocking status tags and smart alerts enable stocked items to ship directly and non-stocked items to be produced on demand, sharply cutting raw material inventory days.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_30 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_4 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Supplier Collaboration Efficiency Gains<\/h3>\n<div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Digital file review and shipping cut supplier response time by 50%; multi-order consolidated shipping reduces logistics costs by 15%<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_31 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_number_counter_5 et_pb_number_counter et_pb_bg_layout_dark et_pb_text_align_center et_pb_with_title et_pb_module et_block_module\"><div class=\"percent\"><p><span class=\"percent-value\"><\/span><span class=\"percent-sign\"><\/span><\/p><\/div><h3 class=\"title\">Stronger Cross-Factory Collaboration<\/h3>\n<div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">The share of cross-factory collaborative orders has increased from 15% to 40%, enabling dynamic capacity allocation and rapid response to urgent orders, establishing a differentiated competitive advantage<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_8 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_17 et_pb_row et_block_row\">\n<div class=\"et_pb_column_32 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><h2>Key Takeaways: Success Factors for Hotel Print Digitalization<\/h2>\n<p>RR Donnelley's successful implementation of the POD system for Starwood demonstrates that B2B printing digital transformation must focus on four key dimensions: process design, user experience design, ecosystem development, and rollout strategy. These insights are applicable to other industries facing similar fragmented demand challenges.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_18 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_33 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\ue02d<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Process Innovation: Three-Tier Review for Quality & Efficiency<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>The review is split into client self-review, supplier review, and operations final approval\u2014ensuring compliance via system workflows while retaining professional oversight. This strikes the right balance between quality and speed.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf02b<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Experience Design: B2B E-Commerce Approach Lowers Adoption Barriers<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>Moving away from traditional complex ERP interfaces, the system adopts a Taobao-like shopping cart, search, and checkout experience, enabling hotel administrative staff to place orders independently without training\u2014significantly reducing resistance to system adoption.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_16 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf1bb<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Ecosystem Collaboration: Supplier System Enables Capacity Integration<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>In addition to internal upgrades, the company offers suppliers a dedicated system for file collaboration, status sync, and shipping management\u2014turning fragmented supplier capacity into a cohesive digital supply network.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_17 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_animated et_pb_module et_block_module\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><a href=\"#\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">\uf641<\/span><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"#\">Rollout Strategy: Pilot Testing to Mitigate Risks<\/a><\/h4><div class=\"et_pb_blurb_description\"><p>A phased strategy\u2014\"pilot with one brand \u2192 optimize \u2192 expand\"\u2014was used. The three-tier review and system stability were tested with Sheraton first. Once manuals and training materials were ready, the solution was quickly rolled out to Westin, W Hotels, and beyond.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_34 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_6 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel6en-scaled.jpg\" title=\"rrd-starwoodhotel6en\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel6en-scaled.jpg 2560w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel6en-1280x719.jpg 1280w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel6en-980x550.jpg 980w, https:\/\/tyi.uin88.com\/wp-content\/uploads\/2026\/07\/rrd-starwoodhotel6en-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 2560px, 100vw\" class=\"wp-image-6001\" \/><\/span><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A joint case study byPNX Software and RR Donnelley \u2014 POD (print\u2011on\u2011demand) digital solution implementation: B2B order orchestration middleware for a multi\u2011brand hotel group.<\/p>\n","protected":false},"author":1,"featured_media":3422,"parent":806,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-5068","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/pages\/5068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/comments?post=5068"}],"version-history":[{"count":33,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/pages\/5068\/revisions"}],"predecessor-version":[{"id":6878,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/pages\/5068\/revisions\/6878"}],"up":[{"embeddable":true,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/pages\/806"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/media\/3422"}],"wp:attachment":[{"href":"https:\/\/tyi.uin88.com\/en\/wp-json\/wp\/v2\/media?parent=5068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}