{"id":5064,"date":"2026-07-01T08:17:59","date_gmt":"2026-07-01T00:17:59","guid":{"rendered":"https:\/\/tyi.uin88.com\/about-us\/customer-references\/akzonobel\/"},"modified":"2026-07-27T01:11:09","modified_gmt":"2026-07-26T17:11:09","slug":"akzonobel","status":"publish","type":"page","link":"https:\/\/tyi.uin88.com\/en\/about-us\/customer-references\/akzonobel\/","title":{"rendered":"AkzoNobel all brands"},"content":{"rendered":"
\n

Reference case \u00b7 AkzoNobel all branding web and systems<\/h1>

As a deep\u2011strategic partner and preferred supplier to AkzoNobel for over nine years, PNX Software has been providing the full range of services \u2014 from website development and full\u2011funnel marketing integration to internal data system connectivity and ROI analysis.<\/p>\n<\/div>

More cases<\/a><\/div><\/div><\/div><\/div>
<\/div>
<\/div><\/section>\n<\/div>\n\n
\n
\n
\n

The Digital Leader in The Global Coatings Industry<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
<\/span><\/div>\n\n

Corporate Background<\/h2>

Founded in 1792 and headquartered in the Netherlands, it is a leading global paint and coatings company with operations in over 150 countries and regions worldwide. With approximately 34500 employees, we aim to maintain our leading position in the industry through 2026.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/div>\n\n

Core Business<\/h2>

The decorative paint business is widely used in iconic projects such as the Bird's Nest and Water Cube in the Chinese market, and is a well-known home decoration paint brand. High performance coatings cover fields such as automobiles, ships, aviation, wind power, packaging coatings, etc., and participate in major national projects such as the domestically produced C919 aircraft.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n\n

\n
<\/span><\/div>\n\n

Brand Matrix<\/h2>

It has many well-known brands such as Dulux, Levis, Sikkens, and Huarun Paint, covering the home decoration and industrial markets. Each brand occupies a leading position in the segmented market, forming a complete brand ecosystem from retail to engineering, from home decoration to industry.<\/p>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n

Key insight:<\/strong> AkzoNobel, as a global leader in the coatings industry with over 230 years of history and 34500 employees, has been a supplier of PNX since 2017 and became a preferred supplier in 2021. With over nine years of continuous service, it has proven that China's local digital service providers have the ability to support the complex digital needs of multinational enterprises.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

Comprehensive Digital Ecological Management<\/h2>\n

PNX provides not only single website construction, but also a full chain digital ecosystem service covering \"platform construction marketing integration data optimization\", forming a complete closed loop from traffic acquisition to conversion optimization.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\uf108<\/span><\/span><\/div>

Multi Brand Official Website Construction<\/h4>

Construct and maintain 11 brand websites, including Dulux official website, Laiwei official website, CR Paint official website, Xinjin official website, and their respective professional version sites. The technology stack has evolved from GNU to Adobe AEM, achieving a technological upgrade for unified content management and personalized user experience across multiple brands.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
\uf470<\/span><\/span><\/div>

Integrated Full Chain Marketing<\/h4>

Deep integration of mainstream advertising platforms such as Baidu, Today's Toutiao, WeChat, Tiktok, etc., to achieve seamless connection from launch to clue acquisition. Build a B2C customer lead management system that connects online forms, ad feedback, and internal call centers to form a marketing automation loop.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n\n

\n
\uf1c0<\/span><\/span><\/div>

Data System and ROI Optimization<\/h4>

Integrate enterprise CRM and BI analysis systems to achieve automatic flow and multi-dimensional analysis of customer data, supporting business decision-making. By automating the tracking of advertising effectiveness through the system, we continuously optimize conversion rates and ROI, significantly improving digital operational efficiency.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

Construction and Management of Core Digital Assets<\/h2>\n

PNX is responsible for managing a digital asset matrix consisting of eight core websites under AkzoNobel, covering four major brands: Dulux, Laiwei, Huarun Paint, and Xinjin, as well as three business lines: retail, professional, and service. The evolution of the technical architecture from GNU to Adobe AEM reflects the technological upgrade path of multinational enterprise digital platforms and the technological adaptability of PNX.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n

Core Website System for Construction and Maintenance<\/strong><\/p>\n<\/div><\/div>\n\n